7percent
Pascal Chimbonda
Also I can see it annoying current sponsors if a new company comes in and gets all the column inches and becomes synonymous with the club when their deal hasn't even started yet.
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Tottenham Hotspur Stadium - Licence To Stand
- Thread starter Jordinho
- Start date
Also I can see it annoying current sponsors if a new company comes in and gets all the column inches and becomes synonymous with the club when their deal hasn't even started yet.
PochettinoPochettinoPochettino
Serge Aurier
Plus I'd imagine there are hundreds of companies trying to win the naming rights so makes sense for them all to fight amongst each other for longer to get the most money out of them. Levy is not silly.
I think the main reason is avoidance of bad press.
If the stadium is heavily delayed or if there are any injuries or deaths during the build it would reflect badly.
If the stadium is heavily delayed or if there are any injuries or deaths during the build it would reflect badly.
No and yes.
At the size of sponsorship deal we're looking for, there will be very few companies in the world (if any) who have that money sitting in a marketing budget to commit at short notice.
On the other hand a deal could be done but not announced before it begins. There is value in that association that club will want to be paid for, while the sponsor won't want to pay anything before they can receive some tangible benefits.
PochettinoPochettinoPochettino
Serge Aurier
Good job Wembley Stadium wasn't being renamed at the time of the build.
Yes, they have been since the start of this season.
Grays_1890
Colin Calderwood
In marketing terms you would usually want a long run up to a sponsorship deal, thats from someone that has spent money for organisations in Sports marketing.
But it all depends on the terms of the deal really, its more complicated than people think
But it all depends on the terms of the deal really, its more complicated than people think
ricky2tricky4city
Tom Huddlestone
Pity you had to give up on your Stratford dream, eh Scara?
It certainly would have been easier to gentrify than Tottenham.
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Agreed, but I think it was also a sign of the financial requirements for their stadium project. They needed to show that the guaranteed revenue was there over an extended period.
Of the later deals showing it was undervalued, I can't think of any that were linked to a new stadium.
Gutter Boy
Tim Sherwood
I'm sure someone involved in the project (maybe the minutes of the THST meeting or something) said we wouldn't enter serious negotiations until about a year before it opens (so roughly August 2017).
The reason was, as mentioned, to do with risk of non or late completion. The more of a sure thing it is, the more money we'd be able to request.
Gutter Boy
Tim Sherwood
The top level figure can be very misleading - take a look at Man Utd's Training Ground deal with Aon as a prime example.
My point is that companies don't carry that sort of marketing surplus to be commited at short notice (not that they can't afford it), and that internal approvals on the value and returns from a long term deal takes time.
It's not a quick process, and certainly not the type of deal that will be done at the last minute.
I was under the impression according to some on here that we are definitely playing our League games at Wembley next season. But according to Kane “We don’t know what we are doing next season – we could be there next season – so we want to make it as good for us as possible and win as many games as we can there and get that confidence going because we could be playing there a few times this season
Hmmm...
Hmmm...
Spur of the moment
Frederic Kanoute
Tottenham are staying a decision until the very last moment in case there's some kind of hitch or delay with the stadium. Wembley have set a deadline of around the end of March for a decision.
http://www.sportsmole.co.uk/footbal...o-months-to-make-wembley-decision_289782.html
jts1882
Dean Richards
Levy is not one to sign deals early, so we might be wise to expect a late stadium sponsorship deal.
However, I think a new sponsor is unlikely to want to be linked with the new stadium while WHL is still standing and about to be demolished right next to their the stadium they were sponsoring. Wrecking balls next to their logo is probably not the image they want to promote.
So even if we had a deal lined up, I'd expect them to delay an announcement at least until middle or late summer. An announcement just before the season starts might be a good time as attention to football resumes.
However, I think a new sponsor is unlikely to want to be linked with the new stadium while WHL is still standing and about to be demolished right next to their the stadium they were sponsoring. Wrecking balls next to their logo is probably not the image they want to promote.
So even if we had a deal lined up, I'd expect them to delay an announcement at least until middle or late summer. An announcement just before the season starts might be a good time as attention to football resumes.