Whether it has come up in debate before or not (and it definitely HAS) I think there are two things:
Just like the wage budget can be lower because we’re in a cycle of younger players starting their careers with us, transfer net spend can be higher because we’re in a cycle of refreshing the squad. It’s much of a muchness.
I think rather than argue that wage budget has never come up as a point of contention, I’d like to see the debate on the merits of the topic. Otherwise it’s playing the man and not the ball. And the fact is that our wage spend total and to turnover ratio are lower RELATIVE to other clubs in the league we supposedly hope to compete with. And I don’t see how it can be credibly argued that it doesn’t hobble us in the transfer market, and ultimately hobble us from pushing on from the position we’ve been in for a long time now.
I really think Frank is perfect for the club’s strategy, so I’m looking forward to seeing what he can do. Although I do have a side point around maybe too much alignment could be a problem? Eg sometimes you need someone challenging other’s ideas otherwise your own weaknesses are everyone’s weaknesses? So alignment vs complementary fit is an interesting thing to think through. But I do think based on our wage strategy he’s a great appointment.
Wages matter, in the context of total & net spend, in the context of current squad composition, in the context of what others are doing
- Our total and net spend is up and competitive to anyone except City & Chelsea
- In the past 3 years, senior players like Kane, Lloris, Dier, PEH (yes, technicall loan), Perisic have moved on mostly be replaced by players like Vic, VDV, Bergvall, Gray, all on much lower wages
- The entire industry is moving to lower wages, the most successful club in European if not world football (Real Madrid) is at a 44% wage/turnover and is even reducing/limiting their spend to younger profile players (prime age players they get on frees)
I think the fact that we managed to keep Lloris, Kane, Son, and others through their prime (really you have to go back about 13 years for us to be losing players we wanted to keep), shows that our wages are competitive.
To push on, will we likely need to increase it? yes, of course, but in and of itself, without context, it's just another narrative stick.