For the club, I'd do this shorter-term:
- Work with fan groups to get a singing section in the South Stand. There is a bank of expensive seats in the middle isn't there, but that shouldn't stop the rest of the stand being a wall of sound - that was the vision!!!
- See if they can lower the lighting in the stands during the two halfs. Would make it more intimate and improve the atmosphere possibly. What do you think?
- Look into inserting an all-standing singing section next to the away fans section, possibly with concessions for under 35s.
- As part of the Spurs App and Auto-Emails, ticketing process, publish the new approved songs as fans are setting off for a game - a few hours before. Hype people up in-app, online pre-game with videos, and a togetherness to shove it to...team of the day. Light the touch paper.
Longer term:
- Review the more expensive seats in the South, and try to get higher paying hardcore fans in them. Market them as singing intense seats, and people will pay and sing!
- I'd also look at making the seats less spacious! How much extra capacity would be added with an extra seat per row? Obviously not one for now, but when seats need replacing. Having a more tight knit fanbase is preferable, would help with the atmosphere imo, and increase capacity.
Just a starter to raise some debate. The Club CAN lead and shold work with fans groups to improve the experience, and make going to a Spurs game a pilgrimage. A right of passage, and leave fans feeling part of something sensational that they and the club have created.