No one will ever grow a social network this big again.
The most powerful aspect of Facebook is the like facility. Look at the campaign Kit Kat ran for the new flavour. Nearly a million individual votes. Nestl?® know who voted for what and more importantly where that person is, demographic information. What other things they like. And they am market directly to that group now. It's also a dialogue with your consumers. Massively powerful tool and here to stay. 94 P/E ratio is mental though. Probably worth ?ú15 billion, not ?ú115!!!!
Apple shares up 40% this year. Another tech bubble building.
Most definitely
Personally, I've never clicked an advert on facebook, and don't plan to in the future.
I think Facebook's real strength lies in its ability to build and communicate brand information to huge numbers of consumers.
But I imagine big companies will soon wise up to the fact that the ROI is not there for real advertising.
General Motors announced just before the IPO that they would no longer buy advertising on Facebook. Other companies will follow suit.
Also, as people become a little bit more IT savvy, the effectiveness of marketing on Facebook will diminish.
e.g. If I click on a "like", you don't know my full name, age, sex, address, school, home town or phone number. I choose NOT to share ANY personal information like this.
As people wise up, what will companies really gain from knowing 500,000 anonymous people like Kit Kats?