SissokoWasGood (BoL)
Pat van den Hauwe
So in the THFC business model there is clearly an annual P&L and Balance Sheet. There is also a mid and long term plan. Within that there would be revenue and expenses that are very predictable and easily modelled. Above that there are some more difficult variables like whether we're in UEFA comps on the football side and whether we're about to upgrade sponsorship. Levy made a massive statement when he told us that the stadium build was mutually exclusive to the football operational side. He also said that the intention was to have CL revenues by the time we opened the stadium. We had that for 2 or 3 years prior to the stadium.
Spurs set a worldwide record in 2018 of £113m and followed that up with £69m, the year later. So £182m of profit over 2 years and something like £35m kindly donated to HMRC as tax. We then go into crazy spend mode and record a loss of way over £50m the year after. Fans just assumed it was just the CL monies. Absolutely not.
My strong belief is that if we had been able to smooth this graph, history could have been way less painful. That would have meant a better forecasting model obviously recalibrated each year. We needed player investment (transfers and salaries) as Poch's squad started to peak in 2017. That's when we had squad burnout. That's when we had injury build-up, especially soft tissue. That's when we had prime players needing fair salaries for their disposition as PL players. Instead, in COVID we were spending where other clubs were tightening their belts. We still couldn't buy quality though.
Best example is Toby
2015 - 5 year contract where he could earn up to £80k per week with bonuses. Became one of truly eite defenders in Europe.
Spurs leave him on £80k per week for 4 years of that contract
Dec 2019 - offers him a contract renewal until 2023, where he can earn up to £180k per week.
Toby gone in 2021.
So for all of our peak Toby years he was disenfranchised watching guys in the league at his level getting 2 or 3 times more salary than him. We were giving £35m to HMRC instead.
Perhaps real answer here is that there was no tangible MY forecast. Perhaps we were just being reactive and not proactive in the way the club was being financially modelled. The multi-year parameters when loaded together look very questionable. They look really sub-optimal. They needed smoothing out.
Super interesting. I guess my question is why Levy, supposed best football operator in the game, didn’t realise this? As you say it might be an example of being reactive rather than proactive, or more in line with his general reputation around prioritising ‘the business’ and not ‘the football’. Where it takes a real sense of what the team needs to understand that Toby is being underpaid relative to his peers and that this would impact performances.