They were trying to sell/loan Gittens during the last window, so hes no barrier to them bringing someone else in. Their wide players are ok, but they want better.
I don't find their approach that confusing, they continually player trade until they get an indisputable player ie. someone like Palmer. No settling at Chelsea.
What's "confusing" is they pay high fees, players fail and they somehow make money on the sale as well (with a couple of exceptions), nothing to see here ... move along