thfcsteff
Ralph Coates
What they say doesn't matter, it's what they do that does.
What the new man says in public matters little, it's what he says through players in private and the instructions he gives them on the training field that matters.
Actions will always speak louder than words, of course.
However, taking the action of speaking positive words is a massive step towards getting real actions/reactions from a dressing room.
That is a proven fact in football (and, indeed, life).
I absolutely disagree with the second bit bold-faced, especially in the modern era where initial perception is (almost sadly) everything. It is absolutely vital that whoever comes in says the 'right' things in public, if only to warm the stands up and get people believing. Obviously the second part stands as fact, but it is not seperable from the first bit. ALL of it is important, it all forms the overall temperature and attitude.