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New Kit?
- Thread starter THFC6061
- Start date
jrh
Steve Hodge
Ergh suits a chavvy team like Chelsea, not us though. No thanks.
Years ago. But then we've had rumours of amazon, google, play boy...
Nike was the goddess of victory. So i'd be happy with the nike stadium.
Jurgen the German
Tommy Harmer
I’ll believe it when I see it. Coming up to 5 years without a sponsor.
greatwhitenorf
Vedran Corluka
The current stadium name does no harm for the club's brand building. Gets spoken every time there's an NFL game.
Danishfurniturelover
the prettiest spice girl
Just think if that was 20 million a year after 5 years we could to sign Ndombele and pay his wages for 5 years.
GGyid
Stephen Clemence
That's what Daniel Levy said when he was asked about the delay in selling the naming rights when he was interviewed.
greatwhitenorf
Vedran Corluka
Levy is not wrong. The NFL draws huge audiences and every game played at our stadium - or mere mention of scheduled games - sees the club name repeated numerous times to a broad audience. You can't buy that sort of advertising when it's being spoken by broadcast game announcers. If the stadium was named for a commercial product or service there's a good chance the name wouldn't get mentioned as often or as easily.
But that said, if a sponsor were to plunk down the right amount of money, the name would change. But they haven't and the upside is hearing or seeing the words "Tottenham Hotspur" being used in a beneficial way.
But that said, if a sponsor were to plunk down the right amount of money, the name would change. But they haven't and the upside is hearing or seeing the words "Tottenham Hotspur" being used in a beneficial way.
yiddo37
Niko Kranjcar
How long before it gets renamed the 'Kike' stadium by opposition fans?
monkeybarry
Ian Walker
Exactly. Our stadium has a sponsor - Tottenham Hotspur.
And that sounds beautiful. I like the Hotspur, so we are known as Tottenham Hotspur, not Tottenham or Spurs.
Jurgen the German
Tommy Harmer
I’d rather it be called WHL again rather than the Tottenham Hotspur stadium. Just sounds like we’re biding our time until we get a sponsor.
Jurgen the German
Tommy Harmer
Not sure if I buy if that’s more worthwhile than having a company giving us potentially hundreds of millions of pounds over the course of 10-20 years for the naming rights.
monkeybarry
Ian Walker
It's not White Hart Lane.
WHL was a unique entity. A wonderful stadium and part of our journey.
TH stadium is a wonderful stadium in its own right and a different part of our journey.
Jurgen the German
Tommy Harmer
The name of the road the stadium is situated on hasn’t changed though. The Tottenham Hotspur stadium doesn’t have any emotional attachment for me. WHL does. Levy’s statement just sounds like an attempt to gloss over the fact that it’s been 5 years since we moved into the ground and we don’t naming rights sorted. We know for a fact that we’ve been trying to get it done as we appointed someone specifically for that reason.
monkeybarry
Ian Walker
True.
However, neither the current, nor previous, stadium are on White Hart Lane.
Tottenham Hotspur has always been the name of the club though. The stadium is literally the stadium of the club.
Danishfurniturelover
the prettiest spice girl
What a load of rubbish.
You can't but that amount of exposure?
Well yes you can. It is quite literally what advertising companies do. If Levy thinks the right offer has not come in then fine. But it is a revenue stream we are missing out on that no amount of stag do's driving go karts will make up for.
greatwhitenorf
Vedran Corluka
It's not the quantity of advertising I am referring to.
It's the quality of having your brand name constantly being repeated by people who aren't advertisers. In this case, it's media - broadcasters and journalists, speaking or writing the venue's name. Viewers and readers have a natural wariness, if not outright disregard, to anything that's part of an overt advertising element. That perception changes - positively - when presented in broadcasts or news reports.
greatwhitenorf
Vedran Corluka
Well, if we're not getting the 'big, big money' for naming rights, Levy has rightly decided to let the next best thing happen and let the venue title promote the club identity.
I do think that a substantial naming rights fee will happen once the NFL puts a team in London. Or we win the league.
monkeybarry
Ian Walker
NFL London at the Tottenham Hotspur stadium
Vs
NFL London at the Home Depot Stadium, London
(Note, London - not Tottenham)
Exchange NFL London for Guns N Roses, Beyonce etc.
Go and ask someone from around the world where the Emirates stadium is. London is the answer. Nothing to do with Arsenal.
Compare with Wembley Stadium. What is the area of Wembley known for?
Being a brick hole. Having a stadium. If it were called the B&Q stadium, it would just be in London.
Tottenham Hotspur is the name of our club. It is also the brand. Brand awareness is created by good product, but mainly by keeping the name out there.
If you buy Dunlop or Karrimor from Sp.Direct it's because that brand means something. Those brands don't have the quality the companies did before folding. They are nothing more than Sp.Direct own brand products. But no-one would buy them if they said Sp.Direct on them.