Of course, but equally they have taken two pay day loans for football, so I am not sure there was always so much interest in investing their own money.
Its not always the case of what is true today would have been true then either, I suppose we will never know
Ultimately to repeat myself from before, the Lewis family hold all the power and always did, their decision to invest now could have been taken in the past but they were seemingly happy with the value of their future inheritance to rise along with Levy doing the work to make that happen. You could make a strong argument that with themselves in the fan firing line and not Levy to deflect bullets, they took the decision to change tact knowing the 290m investment (in total with the loans) would be a drop in the ocean given the clubs worth 4bn and the club would be responsible for the repayment of 190m of that to those loan sharks in the US