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ENIC

You wont get the name Tottenham Hotspur used for boxing, NFL and gigs then. It will just be 'Carling Arena London' or whatever. Which will potentially harm other revenue streams

Fine with me. Whatever gains us the most revenue. I have no particular attachment to the “Tottenham Hotspur Stadium”. It doesn’t have the same ring to it as WHL did.
 
Back to the Bloomberg interview , at the time Levy said as the stadium had turned out so much better than expected the THS name was getting known worldwide and they "had seen another value" in the name THS and that naming rights were no longer a priority unless the right offer came along. Of course with most of the old guard now gone ENIC may have changed on that view.

Personally I think that’s just spin because they couldn’t secure naming rights. I don’t know how you would put monetary value on the “Tottenham Hotspurs Stadium” whereas naming rights would give us something tangible.
 
Personally I think that’s just spin because they couldn’t secure naming rights. I don’t know how you would put monetary value on the “Tottenham Hotspurs Stadium” whereas naming rights would give us something tangible.
Have to assume that the intangible assets of the THS name were worth more than tangible assets of naming rights.
As Levy said if the right offer came in they would consider it, if the THS name is worth say £15 million a year why accept anything less , (Levy)/ENIC/Tavistock Group do know what they are doing when it comes to finances, far more than your average football fan or journalist looking for a story.
 
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