I like the word "outcome". If the outcome was to build a sustainable, high revenue club that feeds all the profit back into the football operation then that is a massive tick in the box. If the outcome is to build a very consistent and high performing squad with a long term manager in place then I think we know the answer there. If the outcome is trophies, well we have won one recently but there is nothing yet to shout about.
What we're all mostly talking about in this last week is the outcome of a transfer window. If I roll back to May, what may we have called as the outcome? We know we needed to convert Danso and we had to make a decision on Tel. We know we needed to shift some peripheral first team players and we had to address the Bents/Biss contract situation. We would have known Sonny's disposition heading into the summer and had that to deal with if it wasn't done already. We also needed to pick the bones out of sizeable number of U21s and make the right career choices for them. Most of all though, we needed 2 or 3 elite signings to move us to the next level. 34 days into the transfer window we delivered one of those in Kudus.
I guess we find out in 9 days time whether that outcome is achieved. With 9 days to go, it certainly feels like there is a load of work to get through to achieve that outcome.
This summer, the biggest outcome by a long way was the manager switch.