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Adam Wharton

Prices kept going up in the belief they always would (like dutch poppies). Covid and ffp curtailed that, tv deals stalled, but the saudis pumped it a bit.

At the moment prices have flatlined a bit. Especially when wages are considered.

It might still curtail, of course, but look at the money being thrown at teams in the club world cup, the money Saudi keep offering the PL, the ever continuing growth of the PL brand globally - I don't think its naive to believe we have not hit the ceiling quite yet, but then again, who knows.
 
It might still curtail, of course, but look at the money being thrown at teams in the club world cup, the money Saudi keep offering the PL, the ever continuing growth of the PL brand globally - I don't think its naive to believe we have not hit the ceiling quite yet, but then again, who knows.

As i said the saudi's pumped it a bit (they are the money behind the cwc).
 
It might still curtail, of course, but look at the money being thrown at teams in the club world cup, the money Saudi keep offering the PL, the ever continuing growth of the PL brand globally - I don't think its naive to believe we have not hit the ceiling quite yet, but then again, who knows.
I think you are wrong. Except Saudi, where do these get the money from? Us! And more and more people are feeling it, and seeking towards cheaper and illegal IPTV to watch football, because it's getting to expensive to watch through official channels.

Sponsors get their money back through exposure, but with dropping viewing figures from official broadcasters, why would they spend more money? I think we're very close to the limit, and I expect we'll see salary caps across the board sooner rather than later.
 
I think you are wrong. Except Saudi, where do these get the money from? Us! And more and more people are feeling it, and seeking towards cheaper and illegal IPTV to watch football, because it's getting to expensive to watch through official channels.

Sponsors get their money back through exposure, but with dropping viewing figures from official broadcasters, why would they spend more money? I think we're very close to the limit, and I expect we'll see salary caps across the board sooner rather than later.

I hope you're right! But knowing the money makers of this world, I do doubt it!
 
I think you are wrong. Except Saudi, where do these get the money from? Us! And more and more people are feeling it, and seeking towards cheaper and illegal IPTV to watch football, because it's getting to expensive to watch through official channels.

Sponsors get their money back through exposure, but with dropping viewing figures from official broadcasters, why would they spend more money? I think we're very close to the limit, and I expect we'll see salary caps across the board sooner rather than later.

Think the next round of bidding might see a jump if dazn comes into the arena. Netflix also seem to be looking at sports getting f1 and boxing.
 
I think you are wrong. Except Saudi, where do these get the money from? Us! And more and more people are feeling it, and seeking towards cheaper and illegal IPTV to watch football, because it's getting to expensive to watch through official channels.

Sponsors get their money back through exposure, but with dropping viewing figures from official broadcasters, why would they spend more money? I think we're very close to the limit, and I expect we'll see salary caps across the board sooner rather than later.
@Gutterboy said all this about 10 years ago on this very forum.
He was sure the bubble had burst, the next TV deal would be lower and the money in football had peaked.
Guess what... GB was wrong again.
 
@Gutterboy said all this about 10 years ago on this very forum.
He was sure the bubble had burst, the next TV deal would be lower and the money in football had peaked.
Guess what... GB was wrong again.

Tbf domestic tv did flatline or even drop if you look at per match. Overseas kept rising though.
 
@Gutterboy said all this about 10 years ago on this very forum.
He was sure the bubble had burst, the next TV deal would be lower and the money in football had peaked.
Guess what... GB was wrong again.
The last tv deal was down on the previous one and not all the games available sold.

Most people (under 35s anyway) don't watch full games anymore, its all about the moments of skill presented as short clips
 
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