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Tottenham Hotspur Stadium - Licence To Stand

The saudi pif is not buying naming rights to the stadium. We are not naming the stadium the pif stadium.
Now one of the companies the pif owns might sponsor or the saudi tourism board or something. But then why are the reports not saying that?
When etihad sponsored city of manchester stadium. It was reported as etihad. Not abu dhabi investment fund.

For me it sounds like 2+2 =5. Spurs looking for investment, spurs splash cash on players = lets make a story up about saudi investment, fans go mental over that.
 
The saudi pif is not buying naming rights to the stadium. We are not naming the stadium the pif stadium.
Now one of the companies the pif owns might sponsor or the saudi tourism board or something. But then why are the reports not saying that?
When etihad sponsored city of manchester stadium. It was reported as etihad. Not abu dhabi investment fund.

For me it sounds like 2+2 =5. Spurs looking for investment, spurs splash cash on players = lets make a story up about saudi investment, fans go mental over that.
Saw something that said it was Saudi oil company Aramco.
But given all we have been told about finding a sponsor that is the right fit for our brand, going for a Saudi fossil fuel organisation would be tantamount to tearing up our values, stamping on them and putting them through the shredder. Can’t believe it would be anything like that.
 
Saw something that said it was Saudi oil company Aramco.
But given all we have been told about finding a sponsor that is the right fit for our brand, going for a Saudi fossil fuel organisation would be tantamount to tearing up our values, stamping on them and putting them through the shredder. Can’t believe it would be anything like that.

How would sponsoring our stadium brnefit aramco? Is it going to make people go out and buy more oil from them?
 
Saw something that said it was Saudi oil company Aramco.
But given all we have been told about finding a sponsor that is the right fit for our brand, going for a Saudi fossil fuel organisation would be tantamount to tearing up our values, stamping on them and putting them through the shredder. Can’t believe it would be anything like that.
Every set of values has a price.
 
That one is probably a bell curve.

Or the namer is also going to be a part owner at some stage.

If there was no value in having a name on the ground no one would pay for it.........and the fact we are a brand means there is a value to it on a global scale, given its mentioned in the US for every NFL game, rugby final and concert/boxing event on a global scale and we have been focusing on raising our brand, there has clearly been a value to us for it

Its the classic case of people being so cynical about Spurs for the clout of it or not understanding how marketing works
 
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How would sponsoring our stadium brnefit aramco? Is it going to make people go out and buy more oil from them?

Legitimises their brand on a global stage, for Saudi thats their main aim for all this IMO. They are 30/40 years behind other nations in terms of brands on a global stage because of their relative new money, so all this brings them into the world. This would be as much about them using the partnership to pearooster on a global scale about the association and increasing their customer base at a higher level than anything else IMO.
 
New beers for the new season :

Tottenham Hotspur is delighted to announce a long-term partnership with Molson Coors Beverage Company, bringing Pravha and its range of beers and ciders to fans at Tottenham Hotspur Stadium from the 2025/26 season onwards.

The partnership further strengthens Molson Coors’ commitment to supporting the best sports and music venues across the UK. Alongside Pravha, the partnership will see the introduction of a refreshed range of beverages throughout the stadium, including Coors, Madrí Excepcional, Madrí 0.0%, Rekorderlig and Cobra.

Through the partnership, the Club will be working with Pravha to create bespoke content across digital platforms and bring exciting activations to fans across the season.

Dean Ince, Regional Sales Controller at Molson Coors said: “We are delighted to be working with Tottenham Hotspur and bringing our portfolio of beers and ciders to fans at their incredible stadium in North London. We are particularly excited to create some industry leading, memorable experiences for fans throughout the partnership.”

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: “Molson Coors has a long-standing tradition of working with some of the best sporting venues in the UK, so this partnership was a natural fit for us as a Club. We are excited to be working with Molson Coors on enhancing the range of beverages offered to fans at our stadium and supporting its Pravha brand on providing engaging social media content for our supporters.”

 
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